Global online shopper service, Boxer joined forces with Good On You, fashion’s leading source for brand sustainability ratings that help millions of consumers make informed choices. Under the partnership, Boxer offers its after-sales services to consumers shopping from brands highly rated by Good On You.

As a part of Boxer’s shopper service, the partnership helps promote circularity by connecting conscious consumers who add Boxer cover to their purchase with local repairs and other solutions that support more sustainable choices.

This campaign needed to introduce Boxer to conscious shoppers and sellers in the sustainable fashion market. The campaign needed to work alongside the existing Boxer brand but also have its own look and feel. Picking up on some of the craft elements within the Boxer brand guidelines, a new collage treatment was created for this sustainable fashion campaign which included a landing page, online banners, emails, direct mail pack and sales toolkit.